What is Graphics Design?

Graphics design is a creative passion, art and profession that expresses visual elements to pass a message to an audience. Visual elements are in form of symbols, colors, images and typography, all these must be selected and arranged accordingly so as to yield the best result. Graphics design can simply be defined as visual communications i.e. the conveyance of ideas and information in forms that can be seen. It can also be expressed as a broad spectrum that includes drawing, animation, advertising, industrial design, signs, color illustrations, electronic sources and so on. Before going into details what graphic design is all about, it is important to go the root (history of graphics design), which means having the basic knowledge is not enough to understand what it is, the consciousness of how it evolved is essential.

Looking into a brief history of graphics design, it’s part of our modern world that it is hard to imagine living without it. Though it’s been a long journey from stone tools to digital tablets, but it is a story that spans the entirety of human existence and it has the power to inspire and inform even modern graphic designers.

This history would be based on Graphics design being a yardstick to communicate information in form of images, colors and symbols. It began with printing and book production in the 15th century where compositors or typesetters often type pages of vital information; some are for privacy while most are for public use.

In the late 19th century, graphic design emerged as a distinct profession in the West. New production methods led to the separation of the design of a communication medium (e.g., a poster) from its actual production. Increasingly, over the course of the late 19th and early 20th centuries, advertising agencies, book publishers, and magazines hired art directors who organized all visual elements of the communication and brought them into a harmonious whole, creating an expression appropriate to the content. In 1922 typographer William A. Dwiggins coined the term graphic design to identify the emerging field.

Throughout the 20th century, the technology available to designers continued to advance rapidly, as did the artistic and commercial possibilities for design. The profession expanded enormously, and graphic designers created, among other things, magazine pages, book jackets, posters, compact-disc covers, postage stamps, packaging, trademarks, signs, advertisements, kinetic titles for television programs and motion pictures, and Web sites. By the turn of the 21st century, graphic design had become a global profession, as advanced technology and industry spread throughout the world.


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